The Shoham Organization markets and exports orchard cultivation and post-harvest handling of various fruits. They also have a proprietary tool called the Arlis Removal Tool, which pits pomegranates quickly without damaging the fruit.

My objectives were to concentrate on one element by possibly removing either the airplane or the leaf in the existing logo, as well as explore a new font that better expressed the brand. The words “Orchard Cultivation” were also added to provide context to the brands’ mission.

This project was completed during my time as a student at Humber College.

Header imagery courtesy of unsplash.com.